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ChanakyaShaala

Blog posts September 2017

Marketing is Scorpio

In this post, we will discuss about Marketing and Management Astrology. All the marketing activities of an organisation as well as marketing Jobs have Scorpio as ascendant. Jupiter, the benific planet in this chart is the lord of second house, the house of money. No wonder, Marketing (Sales) is the …

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Capital Cities and Management Astrology

Most of the Capital cities (state as well as national capitals) in the World have Capricorn as ascendant in Management Astrology Charts. Saturn is the ascendant lord and Venus is the most benific planet. However, the difference in nature of cities lies in the placement of planets. For instance, New …

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Banking Careers and Management Astrology

As mentioned before, every functional area (for a Job) has a separate Management Astrology Chart. In this post, we are discussing the Management Astrology chart for Banking Jobs. Management Astrology assigns Sagittarius ascendant to Banking Jobs. Sun being the lord of 9th house is the most benific p…

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Think Beyond Traditional Astrology for Jobs/Careers

Traditional Astrology often gets it wrong when it comes to Jobs and Careers. They analyze only the personal astrological profile of the individual whereas it should be understood that Individuals perform in a career with reference to a Job Environment where external factors play the most crucial rol…

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Jupiter Vs Mercury in Pricing Strategy for Online Matrimonial Sites

In the last ten years, with the internet usage getting more depth in the country, India has seen mushrooming of matrimonial websites. Jeevansathi.com, Shaadi.com, and Bharatmatrimony.com are some of the popular websites for matchmaking. In this post, we will discuss the challenges and opportunities …

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Amritsar, Tandoor and Management Astrology

Location is extremely important in Business. In Management Astrology, we have a separate Management astrology chart for each Location. In this post, we are analysing the Management Astrology chart of Amritsar City. It is a chart with Pisces as Ascendant and Sagittarius as moon sign. Amritsar is a re…

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High End Restaurants and Saturn

Management Astrology assigns Libra ascendant to high end restaurants. Best in the category are restaurants present in Luxury Hotels. Bukhara in ITC Maurya New Delhi is one example. Saturn owns the fourth and fifth houses and is the best planet for Libra ascendant. Management Astrology allocates firs…

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Street Food and Jupiter

We mentioned in our previous post that the management chart of Street Food (Dhaba or roadside vendors) has Aries as Ascendant. Now consider some of the best street foods of India. Sita Ram Diwan Chand Chana Bhatura in Delhi, Ahuja Lassi in Amritsar, or Kesar Dhaba in Amritsar. What is common in all …

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Eating Business and Management Astrology

Eating Business is one of the booming Businesses in the current Business Environment. A high end Restaurant in a five star is the highest end of eating Business and a Dhaba (or a roadside eatery) is the lowest end of eating Business. There are many In-betweens also. Management Astrology assigns Libr…

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Mercury failed PepperTap

 

If Startup is the buzzword in the modern day Business world, Startup failure is a hard reality. In this post, we will analyze the reasons for failures of one of the start-ups PepperTap  in Management astrology terms. PepperTap was an online Grocery app based on 100% inventory less Business mod…

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Ascendant in Management Astrology

To do Business, the first thing you require is Product (includes services). Of the four P’s of Marketing, Product is the most important P. In Management Astrology, we give extreme importance to the nature of Product. In the astrological chart of a Brand or Business, Ascendant is determined on the ba…

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Brand personality determines Moon Sign

Brand personality is the set of human characteristics that can be attributed to a Brand. More the Brand personality matches with the personality and expectations of the target segment, easier it is for the Brand to gain acceptance and loyalty from its target segment. Five main types of Brand persona…

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Senior Management Vs Generation next

In Management Astrology, Senior management (except owners) is represented by Jupiter while owners of Business are represented by Sun. In case of family owned companies or enterprises, the generation next of the owners is represented by mercury. Sun is the friend of both Jupiter and Mercury. However,…

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Sales Force vs Production Department

In a traditional organisation involved in mass production and marketing, Production department is ruled by Saturn and Sales department is ruled by Mars.  Saturn represents old and traditional thoughts while Mars represents youthfulness and energy. Mars is fiery while Saturn is cold and dry. Saturn i…

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Mars rules Sales force

Sales force in an organisation is ruled by Mars in Management Astrology. Sales is the only function in management which produces revenues. All the other functions are expense heads. What should be the constitution and structure of Sales Force, How can an organisation increase the effectiveness, how …

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Mercury Differentiates Zara

In clothing, we consider three types of Product Life Cycles, Style, Fashion and Fad. Striking difference between the three is the length of Product Life cycle, it being longest in style and shortest in Fad. In our Solar System, which is the fastest planet? The answer is Mercury. Zara has successfull…

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Hoover Fiasco explained through Management Astrology

Hoover Fiasco of UK is a classic case study in Management Astrology. It is the people who run the organisation, thus planetary position in the horoscope of key personnel of an organisation is extremely important. Third house in a horoscope rules communication. If the third house of key personnel of …

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Zara and Management Astrology-1

Zara is the best retailing brand in the world. An interesting fact about Zara is that they spend little on advertising. Zara is in to fashion retailing and it is hard to imagine success in this Business without advertising. Venus is the planet in Management Astrology which rules Brand Equity. A stro…

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18 Blog Posts