Brand personality is the set of human characteristics that can be attributed to a Brand. More the Brand personality matches with the personality and expectations of the target segment, easier it is for the Brand to gain acceptance and loyalty from its target segment. Five main types of Brand personalities are excitement, sincerity, ruggedness, competence and sophistication. In Management Astrology, Brand personality determines the moon sign of that Brand. In Indian Astrology, moon sign is the basis of major astrological predictions. In our future articles, we will explain how to assign the moon sign to a particular Brand. The best part is that in management astrology, management has the liberty to choose the Moon sign which optimally suits their target segment as well as organisation resources and culture. They can even change the moon sign of their Brand through Brand repositioning.
Author: Kujnish Vashisht, Expedient Consultants, www.chanakyaneeti.com. expedient33@gmail.com. 91-9779883347, 91-9878904347