In the last ten years, with the internet usage getting more depth in the country, India has seen mushrooming of matrimonial websites. Jeevansathi.com, Shaadi.com, and Bharatmatrimony.com are some of the popular websites for matchmaking. In this post, we will discuss the challenges and opportunities for this Business in Management Astrology terms. The Business is online matchmaking with two key components, matrimonial alliance and Technology. Matrimonial Alliance is owned by Jupiter and Technology is ruled by Mercury. We had discussed in our earlier posts also that there is a hidden animosity between Jupiter and Mercury. Thus, technology and matchmaking are not the natural complimentary elements. Also, Jupiter represents the elders of our house as well as the old traditional thoughts while Mercury represents the youth as well as new ideas and modern thinking. In almost every Bollywood film, we see the Boy and Girl liking each other and the parents opposing. Parents here are Jupiter and Boy and Girl are Mercury. Bollywood films usually have a happy ending but the same may not be true in real Indian society. Elders still have a final say in the marriages and there are many traditional modes and mechanisms through which matchmaking in India takes place. This explains why still a small percentage of matrimonial alliances are finalized through matrimonial sites.
Management Astrology assigns Sagittarius ascendant to online match making Business. Jupiter is the lord of ascendant and mercury is the lord of 10th house. Jupiter is neutral and Mercury is a functional malefic in this ascendant. Success of this Business depends on creating a balance between Jupiter and Mercury in the chart. We will discuss this aspect in our future posts. Generally speaking, technology and modern thinking are gaining more and more acceptance in Indian society. This indicates that influence of mercury is increasing in our daily life. This also indicates that parents will give more and more weight to the liking of their children in choosing their life partner and thus influence of mercury with reference to Jupiter will increase in future. This indicates huge market potential of this Business in the coming times.
One interesting observation about this chart. Mercury is a fast planet and Jupiter is a slow planet. Thus, no matter how hard the Brands try to speed up the Sales Closing (leading to engagements and marriages), influence of Jupiter will always slow down this process. Thus, pricing strategy should be more oriented towards charging for value added services instead of orienting the whole revenue model towards Sales Closing. We will share some interesting Management Astrology aspects of this Business in our future posts.
Author: Kujnish Vashisht, Expedient Consultants, www.chanakyaneeti.com, expedient33@gmail.com, 91-9779883347, 91-9878904347