When one mentions Chanakyaneeti, the first thing which comes into mind is Saam, Daam, Bhed, Dand. It relates to the chronology of tactics suggested by Chanakya for conflict management. You might have heard the word disruptive marketing. Disruptive marketing in simple words is turning traditional mar…
Blog posts : "chanakyaneeti"
What's a KISS in Politics?
“Impact of the use of data in elections is over-hyped. Data analytics and machine learning are not a game-changer in the Indian elections” You have to trust a statement when it comes straight from the horse’s mouth. The above statement is not mine, but of Prashant Kishore, who is credited with using…
Importance of Ram Mandir Ordinance in Branding
Selecting the right promotion objectives in marketing is an extremely important task. Most common mistake in marketing is failure to recognize that Promotion objectives change with changes in Marketing Environment. Some of the common Promotion objectives are Brand Recognition through Launching / Bra…
Chanakyaneeti and Marketing in Politics
The first basic rule of Chanakyaneeti is to prepare a detailed manual for the subject matter. Smart tactics always emerge from minute details stated in such manuals. A good Chanakyaneeti based manual should list down all the possible situations and should then list broad parameters on how to react …
Chanakyaneeti has a direct linkage with Present Times
Did you know that Chanakya’s thinking has a direct connection with the Present Times? Chanakya was a radical thinker who defied the norms of the society prevalent during his times to achieve a name for him. We all know him for his smart thinking, and how he avenged his insults and used his anger to …
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