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ChanakyaShaala

Blog posts : "chanakyaneeti"

Creating Valuable Brands

Emotional Blindness

What's a KISS in Politics?

“Impact of the use of data in elections is over-hyped. Data analytics and machine learning are not a game-changer in the Indian elections” You have to trust a statement when it comes straight from the horse’s mouth. The above statement is not mine, but of Prashant Kishore, who is credited with using…

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Rational Ignorance in Politics

Importance of Ram Mandir Ordinance in Branding

Selecting the right promotion objectives in marketing is an extremely important task. Most common mistake in marketing is failure to recognize that Promotion objectives change with changes in Marketing Environment. Some of the common Promotion objectives are Brand Recognition through Launching / Bra…

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Chanakyaneeti and Marketing in Politics

The first basic rule of Chanakyaneeti is to prepare a detailed manual for the subject matter.  Smart tactics always emerge from minute details stated in such manuals. A good Chanakyaneeti based manual should list down all the possible situations and should then list broad parameters on how to react …

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Chanakyaneeti has a direct linkage with Present Times

Did you know that Chanakya’s thinking has a direct connection with the Present Times? Chanakya was a radical thinker who defied the norms of the society prevalent during his times to achieve a name for him. We all know him for his smart thinking, and how he avenged his insults and used his anger to …

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7 Blog Posts