Expedient Consultants

Chanakyaneeti in Business

About Management Astrology

Management Astrology is  combination of Management and Astrology. Every individual has a horoscope (Birth Chart). Similarly, every Business/ Brand or Career has its own horoscope known as Management chart. Normal Astrologers can make predictions on the basis of an individual’s horoscope or Birth Chart, but they are ignorant about the Management Chart. If Management Chart of a particular Business or Career indicates only 40% success factor, then no matter how good an individual’s chart is, he is trying to do his best in only the available 40%. Thus, the chances of success are bleak. In matters of Business and Career, Management Chart is much more important than an individual’s chart. Keep following our Blog for regular posts on Management Astrology.

Management Astrology Blog

Asht Siddhi's of Hanuman Ji

May next Management Book will be based on Asht Siddhi's of Hanuman Ji. Have started research on this Powerful Topic

Management Astrology Chart of Reliance Industries

As I have stated in my earlier blog posts, every organization has its own Management Astrology Chart. In this post, I am sharing the Management Astrology chart of Reliance Industries. This chart belongs to Capricorn Ascendant and Aquarius moon sign. Saturn the ascendant lord and Venus the lord of 10th house are placed in 6th house, Rahu, Mercury and Sun are placed in 5th house , Mars is placed in 7th house, Jupiter in 9th house and Ketu in 11th house.

Multi-Bagger Idea 

If Management Astrology has to share one Multi-Bagger idea related to this management astrology chart, it is the media companies owned by Reliance Industries. Reliance Industries stock may follow its regular patterns, but in the next ten years, stocks of media companies owned by Reliance Industries may give fat returns. The key point of this chart is that anything which is there for the short run will not work for Reliance Industries. Thus, think for the next 10 years when it comes to investment in such media companies.

I will share many more interesting and profitable facts about Reliance Industries in my future posts.

Kujnish Vashisht, the Author of this post is a leading Management Astrologer, Strategic Marketing Consultant, Conducts online training programs on options segment of Stock Market, and is a Published Author.

Copyright: Kujnish Vashisht,, 91-9779883347, 91-9878904347,,  

Caution: This is not an investment advice, but an astrological observation. Investors should use their discretion or consult their investment adviser before taking any financial decision. 


Jupiter Ruled Standardized Ratio Spread for Bank Nifty Options

As promised in my previous posts, I present a simple investment strategy for making profits from Bank Nifty Options. I use the word investment since standard principles of investment have been used while designing this strategy. The logic for investing and not trading in Bank Nifty options has already been explained in my earlier posts.  A striking feature of this strategy is the standard timing i.e. entering every month at a Pre-Decided time, and exiting every month at a Pre-Decided time. I couldn’t have reached this specific timing without Management Astrology. The whole operating procedure is simple and standard. Following is the strategy:

Strategy Type- Ratio spread with Calls 1x2

Instrument name: Bank Nifty Monthly Options, Current month series

Standard Entry Time: Opening time of first day of every series. Since this strategy involves both selling and buying, a few minutes here or there (say 15 to 30 minutes from opening) won’t make much of a difference. So, traders can wait for the rates to be settled, and then enter this strategy.

Standard Exit Time: Towards closing time of Friday (or last working day) of two weeks before expiry. If Thursday of last week of a month is the expiry day, Friday of two weeks before expiry should be the exit time for this strategy (Roughly 13 calendar days before expiry). So, effectively, this strategy is a 17 day strategy, and your capital is free for usage for the remaining 13 days. That’s the biggest plus point of this strategy.

Repeat the above timing: This timing should be repeated in every series. Isn’t this simple?

Standard strike prices: There is no confusion in choice of strike prices. The benchmark is opening price of futures in a series. If for instance, Bank Nifty opens between 25000 and 25250 in a series, one 25000 Call should be bought and two 26000 calls (1000 points up from the bought call) should be sold. If Bank Nifty opens between 25251 and 25500, the strike price for buying a call is 25500 and for selling two calls (1000 points difference) is 26500. In-between strike prices shouldn’t be touched. In monthly options, there is very less liquidity at In-between strike prices.

Repeat the above procedure in every series: This simple procedure (which even a beginner in stock market can understand) should be repeated every series. I had mentioned in my previous post that for making profits from Bank Nifty, conditions of Jupiter have to be satisfied. Creating a plan and sticking to it irrespective of the conditions is a very important condition of Jupiter. Don’t let the mood swings inspired by moon to ruin your strategy.  Stick to the plan is the mantra for getting success in this strategy.

Results: I applied this strategy to 42 series (3.5 years) starting from July 2014, till December 2017. The profits were 111 %. This strategy produced profits in 28 series and losses in 14 series. Thus, the success rate was 66.67%. Profit zones were roughly between 200 and 1800 points from the buying strike price (on the upside). There is a nominal loss (not unlimited as in case of stocks and mutual funds) on the downside. There can be an argument that since this period was largely bullish, Ratio spreads with calls are bound to work. I strongly disagree with this argument. When the whole world was going through a bear phase between 2008 and 2010, Ratio spreads with calls produced profits (in standard and specific time periods similar to this strategy).  I can prove it with figures. Even in this selected time period (July 2014 to December 2017), Bank Nifty made huge upward and downward swings. Those who have traded Bank Nifty in these 42 months would be aware of the agony when Bank Nifty had dipped below 14000 in early 2016.

Remaining 13 days?

111% profits are while trading (or investing?) for 17 days in a month. Remaining 13 days can also produce the same quantum of profits. The logic to make profits in these 13 days remains the same, but the method changes. This method is as simple as explained in the above strategy.

The Management Astrology Angle

Can you extend the closing till expiry? Will it produce the same results? The answer is a strict no. The same strategy if carried till expiry actually produces negative results. As explained before, every stock or trading instrument has its own management astrology chart. Options strategies give different results in different time zones for the respective management astrology charts. A technical analyst can never provide a standard answer to the above. He can only complicate the things for you so that he can take credit for profits and find the escape route through Stop Loss in case of losses. Timing is extremely important while making profits through options strategies. I will keep sharing many interesting Management Astrology observations for Stock Market. The aim is to make life easier for traders.

Profile of the Author

Kujnish Vashisht, Author of this strategy is a pioneer of Management Astrology. He advices Businesses/Careers on the basis of Management Astrology, and can be contacted at the below mentioned mail id and mobile nos. He also provides training programs on Options segment of Stock Market.

Copyright:  Kujnish Vashisht, Expedient Consultants,, 91-9779883347, 91-9878904347.,

Do Not Trade but Invest in Bank Nifty Options

Can Management Astrology be proved with figures? The answer is yes and I will present the proof on Sunday, 28th January (on my blog ). Management Astrology Chart of Bank Nifty belongs to Sagittarius Ascendant. Management Astrology Chart of Investment also belongs to Sagittarius Ascendant. I had discussed both these charts in my previous posts. I explained in my post of 23rd January how trading (on a regular basis) in Bank Nifty is difficult because of variance in the management astrology charts of Bank Nifty and Trading (Gemini Ascendant).  A closer examination of all the three charts reveals that instead of trading in Bank Nifty Options, Traders should invest in Bank Nifty options. Jupiter plays a prominent role in the charts of both Bank Nifty and Investment, and the entire money making strategies in Bank Nifty have to satisfy the conditions of Jupiter. While trading in Bank Nifty Options, traders should think like Investors, and should act like Investors. Trading in Bank Nifty weekly options is a strict no which means that Investment as discussed above should be done via Monthly Bank Nifty Options. I shall prove Management Astrology with figures through a very simple investment strategy (standardized, safe, extremely easy to understand and implement) on 28th Jan, 2018. Profits in 42 months were 111%.  This will be my first in a series of Management Astrology strategies for trading profitably in Stock Market. This should also put an end to the debate as to whether Management Astrology is a Rational Concept. I again submit that Management Astrology is 50% Management and 50% Astrology, totally rational, and is an extremely powerful concept which can do wonders for Businesses and Careers. I can be contacted at my below mentioned numbers/ e-mail id for any clarifications related to the above post/management astrology.  I also promise to post more on how to make persistent profits safely in Stock Market through Management Astrology (irrespective of Market Conditions).

Copyright: Kujnish Vashisht, Expedient Consultants,, 91-9779883347, 91-9878904347.

Bank Nifty has Sagittarius Ascendant, Cancer Moon Sign

Management Astrology assigns Sagittarius ascendant and Cancer Moon sign to Management Astrology chart of Bank Nifty. I had announced in my previous post that Management Astrology chart of Trading in Stock market has Gemini as its ascendant. Mercury is the owner of Gemini Ascendant. Mercury is the functional malefic in the Management Astrology chart of Bank Nifty which means that no matter how tactful a trader is, it is difficult to trade Bank Nifty. A striking feature in the charts of Bank Nifty and Trading is the same moon sign i.e. Cancer. However, the placement of Moon in both charts is different.  Moon is placed in second house in Trading’s Management Astrology Chart. Second house is the house of wealth, and placement of Moon in this house indicates tendency to make quick money. However the same moon is placed in eighth house in Bank Nifty’s chart. Eighth house in astrology is the house of death. This placement of moon makes the chart of Bank Nifty volatile and highly unpredictable which often proves to be a death knell for many traders. Then how does a trader trade Bank Nifty? The answer comes from ascendant lord of Bank Nifty, i.e. Jupiter, the planet which rules planning. I have seen many traders taking positions in weekly options of Bank Nifty without any concrete plan. They feel utmost comfort in selling Weekly Calls and Puts with major positions tilted towards selling Calls. The reason for attraction is lucrative premiums in such options. Before taking such positions, traders should remember the last series of May 2017. There was a 700 point upsurge in Bank Nifty in the last one and a half hours, which brought many traders to the verge of suicide. Coming back to ascendant lord Jupiter, the planet which rules planning, one can’t trade Bank Nifty on long term basis without a definitive plan and also without providing a real and viable hedging to the risk. After having devoted years towards research and after having trained many in Stock Market, I now provide training to traders with safe and profitable plans for trading in Bank Nifty. A caution here is that such plans vary from person to person depending upon their personal horoscopes as most individuals have their own style and personality when it comes to trading in Stock Market. I try to match these plans with their personality types so that they can safely and profitably apply such plans.

The Undersigned can be contacted for Short Term Training Courses in Stock Market. Distance Learning is available.

Copyright: Kujnish Vashisht, Expedient Consultants,,, 91-9779883347, 91-9878904347

Brand Extension for E-Commerce Companies

Shakeout in Jewellery Sector

Saturn and Moon, the Management Angle

Saturn is considered to be the most dreaded planet in Astrology and enjoys the most difficult relationship with its enemy moon. This Post explains the relationship between Saturn and Moon from Management Angle. Sade Saati occurs when Saturn transits in a Moon sign before, through that sign or in a sign after that Moon sign. For instance if Saturn transits through Gemini, there will be Sade Saati on Taurus (sign before), Gemini (the sign), and Cancer (sign after). In Management Astrology, Moon represents the Personality of an Individual or Brand. Personality of a Person or Brand personality of a Product/Business often has two components. First component is the visible component i.e. the personality traits which a Person or Brand projects to the World (Image). Second component is the actual personality of a Person or Brand. There is always a gap between the projected personality (Image) and actual personality of a person or brand. Saturn exposes that Gap to the World during its transit times. The problem starts for an individual or brand if the extent of this gap is beyond a certain limit. Let’s understand it with following examples:

  1. Individuals: A person with certain capabilities gets promoted in his Job. With promotion come new responsibilities. If the individual doesn’t lift up his skills to match those additional responsibilities or is not meant for those additional/new responsibilities, the gap between his real skills and required skills increases, Saturn exposes this gap and tarnishes his image during its Sade Saati. In actual terms, Saturn is only bringing to the notice of the World, the real personality (or capability) of the person which is different from his projected image.
  2. Business: A Brand makes certain promises to its customers and tries to create a certain Brand Image/Personality through its promotional campaigns. If the gap between the claims and actual performance of its products is beyond a certain extent, it exposes itself to Saturn. During Saturn’s Sade Saati for that Brand Personality type, the real performance (or real worth) of the product is exposed to the customers.  (Brand Personality types and their relation to moon sign have been explained in my Management Astrology Blog through Blog Post of September 24th,2017)

There are many more interesting aspects in this relationship between Saturn and Moon, and I will explain all these aspects as well as the Management remedies in my future Posts. Kindly contact me at the under-mentioned details for customized interpretations for your particular Businesses / Careers.

Copyright: Kujnish Vashisht, Expedient Consultants,, 09779883347, 09878904347

Thali Ka Baingan Strategies in Stock Market

In one of our previous posts, we had discussed about Gemini as the ascendant of Management Astrology Chart of Trading in Stock Market. In this post, we will discuss how lessons learnt from this chart can help a trader generate huge profits from his trades. Ascendant is ruled by Gemini which symbolises dual personality. This actually is a good thing for a trader. Have you ever been given the title Thali Ka Baingan by someone? If yes, take it as a compliment as a successful trader in Stock Market is hidden within you. The first lesson every trader in Stock Market should learn is to develop the skill of changing sides quickly. However, this also is the reason for some of the biggest losses in Stock Market trading.   One keeps accumulating a stock on its downfall. The moment one gets frustrated with the Stock, sells it at a loss, and switches over to another stock on advice of a respected Technical analyst on TV, the stock sees a reversal. But one was being a Thali ka Baingan by switching over to another stock? Sorry, but by the time one became Thali ka Baingan, the Baingans were stale. Then does one become a quicker Thali Ka Baingan? One changes trades every now and then and still is in to losses. Even becoming a quicker Thali ka Baingan doesn’t get one profits. (We have a practical solution to this, successfully implemented by many traders. Keep reading till the end as you will find how we make one a successful Thali Ka Baingan)

The answer lies in becoming an intelligent, wise and fearless Thali ka Baingan. Remember, there are three different qualities added to Thali ka Baingan. They are Intelligence, wisdom and fearlessness. Seventh house in a Management Astrology chart is the house of customers. One becomes successful in a business by satisfying needs of the customers with your product. Stock Market trading is a Zero Sum game. Every rupee gained by you comes from someone else’s loss. The product in Stock Market trading is the ability to outsmart other players who think diametrically opposite from you. In Cash and Futures Segment, there are two types of players, Bulls and Bears. In Options trading, there are two more kinds of players, one who eat premium of out of the money options by believing that the market will remain in a range, and then there are others who buy options and think that a huge move in a Stock or Index will get them huge gains.  Seventh house in the Management Astrology chart of Trading is owned by Jupiter. Thus, one can’t earn profits from trading if he doesn’t satisfy the conditions of Jupiter. Being the planet of wisdom and knowledge, Jupiter demands that the trader should change sides with wisdom and knowledge. Position of Mars in a chart determines how fearlessly a person can act. Mars in this chart owns sixth and eleventh house. While eleventh house is the house of income from profession, sixth house is the house of enemies (which in this case of a trader are improper balance between greed and fear).

All the above is correct academically, but how does one bring this to practice? Stock market is full of diversities and even the best of experts can’t be sure about the direction of markets. We achieve this by recommending hedged/ multidirectional options strategies to individuals on the basis of matching their individual horoscopes with the Management Astrology chart of trading.  Gap areas between the two charts determine what kind of Options strategies, and in which types of stocks suit an individual’s temperament. Placement of Mercury determines the degree of nimbleness in a person’s decision making process, Placement of Jupiter determines the degree of knowledge and wisdom (relation of mercury and Jupiter determines the ability to apply knowledge), and placement of Mars determines the ability to do Business fearlessly (and also in this particular case Balance level between greed and fear). Best part of our strategies are that they have an in-built Thali Ka Baingan Element, i.e. they have the ability to become Bullish. Bearish, Neutral on their own. Once we design customized options strategies for a person, we top it up with a short term training programme/ practical training to develop his trading capabilities.

Author: Kujnish Vashisht, Expedient Consultants,,, 91-9779883347, 91-9878904347


Hanuman Ji Teaches Sales and Marketing Part 1

Sales Force is perhaps the most valuable asset of an organisation, but often the most difficult to manage. I have mentioned in my previous posts about the relevance of Lord Hanuman Ji and Hanuman Chalisa to the Marketing profession. In a series of posts, I shall be describing how Hanuman Chalisa is the best Sales Force training module in the World. Forty lines of Hanuman Chalisa can bring the performance of an organisation’s sales force closer to their optimal level. I shall also describe how Hanuman Chalisa has the answer to all the Marketing Problems of an organisation or enterprise. I am in the process of writing a Book on this, and will be sharing a few highlights from my Book in my Blog. This post describes the first line of Hanuman Chalisa

जय हनुमान ज्ञान गुण सागर ।
जै कपीस तिहुँलोक उजागर ॥
Jai Hanumaan Gyan Gun Saagar |
Jai Kapiis Tihu-Lok Ujaagar ||

1) Jai Hanuman

There are many interpretations about the meaning of word Hanuman. In this post, I am explaining the one which is the closest to Sales Profession. The word Han in Sanskrit means Killed or destroyed, and Maan means pride. So, meaning of the word Hanuman is the person whose pride has been destroyed. Ask any Sales Professional, and he will tell you how many times in a day does his pride gets destroyed. He has to face the tantrums of the arrogant retailer (the ultimate sales point), he has to virtually plead with the distributors to increase stock levels so that his sales targets are achieved, if the product fails to meet the consumer’s expectations, sales person being the public face of the organisation has to face the flak of the angry consumers. If the sales targets are not achieved, Sales department is the target of everyone’s anger irrespective of whether the fault lies with the faulty product planning/ inventory planning by production department, or with the higher management for not designing marketing friendly policies. So, the modern day Hanumans in an organisation are the Sales People.

Lesson 1

The first training need of any Salesperson in the World is pride management. This need may vary for every Business depending upon nature of product, the nature of distribution channel, the organisation culture and many other factors. My book will provide guidelines to all the above and will also describe how lessons can be learnt from lord Hanuman Ji for Pride management. This will be further bifurcated in to Lessons for Self (for sales persons) as well as Lessons for Sales Managers, HR Managers and Higher Management for managing their Sales Team and Marketing function.

The complete word is Jai Hanuman. Jai means victory. Jai Hanuman represents Lord Hanuman Ji. If we define the word Jai Hanuman in totality, it means achievement of victory while keeping your self- pride at stake.

Lesson 2

Does everyone who gets insulted becomes victorious or gets the same respect from higher management as Lord Hanuman Ji got from Shri Ram? And the question to Sales Managers and Higher Management is, Are you giving due respect to Hanumans (Salespersons) of your organisation? My book will describe how Salespersons can convert their humiliations in to their Victory. It will also describe how Management can transform their Hanumans in to Jai Hanumans.  

2) Gyan Gun Sagar

Gyan means knowledge, Gun means Talent (ability to apply knowledge) and Sagar means Sea. Gyan Gun Sagar means a person who is full of knowledge, and who has the capability to apply his knowledge. But the key word here is Sea. Sea has the capacity to absorb all the rivers. Even the great and sacred Ganges is absorbed by Bay of Bengal. Hanuman ji is the epitome of Gyan Gun Sagar. He is a multi talented personality, a keen learner, talented but still hungry for more knowledge. I am deliberately using present tense for Hanuman Ji because he is alive within all of us. The more we find him within ourselves by achieving the right proportion of Gyan Gun Sagar, the more success we will achieve.

Lesson 3

Market Research is Gyan, interpreting Market research and creating a meaningful Marketing plan based on Market research is Gun, and ability to absorb knowledge from market research is Sagar. A company appoints a Market Research agency for suggesting measures to improve its market share (Gyan). The agency makes recommendations and the management (marketing/ sales management in consultation with higher management) interprets this knowledge in to marketing objectives and prepares its marketing plan (Gun). For implementing the marketing plan, the whole organisation needs to adapt. Production department may be required to change the product design/ quality/ inventory planning. Marketing department may need more resources and manpower. HR department may be required to make necessary changes to manpower planning across all functions, may be required to redefine Job Descriptions/ Key Performance Indicators, Finance department may be required to raise more capital. Higher management may be required to make structural changes to the organisation, may be required to prepare itself for more decentralisation/ delegation of Power (Sagar, Change absorption capacity). But is it simple? My book will describe how to create a balance between Gyan Gun and Sagar based on learning from Lord Hanuman Ji. All the three terms are interconnected. Deficiency in any one of the three may create an imbalance in the organisation. Before creating the marketing plan, it is absolutely necessary to know the absorption capacity of the organisation. Best Marketing plan is the one which is based on relevant market research, which interprets the market research in the right manner, and which is in synergy with the net absorption capacity of the organisation.  

Lesson 4

More absorption capacity you develop (Sagar), more will be your Gyan and Gun quotient. My book will describe how marketing department as well as the whole organisation can increase its absorption capacity through blessings of Lord Hanuman Ji.

Lesson 5

Sales department is the most blessed department in an organisation in the sense that they are the ones who meet new people and face new situations on a daily basis. The knowledge they absorb from their market is of immense value to the organisation. Sales persons should also have the ability to decode such knowledge in the relevant form so that it can be presented as a relevant feedback to all the other departments of the organisation. My book will describe how to develop the absorption capacity specifically in the Sales Force.

Lesson 6

Gyan Gun Sagar also means that no matter how learned and able you are, there is always a scope of improvement. We live in an environment which is changing fast. What is relevant to the World today may become irrelevant tomorrow. If you are a star performer today, someone else may replace you tomorrow. Sachin Tendulkar, Kapil Dev and Anil Kumble were some of the best cricketers India has ever produced. Was there a question mark over their selection in the later part of their career? Yes, because despite having a great record in the past, their performance graph was trending downwards. Always be a Student of Sales and Marketing because among all the functions of a Business, Sales and Marketing are the most dynamic and fast changing functions. The day you think that you have mastered the art of Sales / marketing, remember that your downfall has just begun. More of this will be covered in my book.

3) Jai Kapis

Kapis means king of monkeys. If you are in a Sales profession, you are a monkey personified. Accept this fact or leave Sales profession. You are a monkey and your Boss is Head Monkey. What are the Personality traits of a monkey? Monkeys are Intelligent, Witty, Curious, Clever and Flexible. To become a Kapis, King of monkeys, or an effective Sales Professional, you need to rate yourself on a performance scale with respect to the above five qualities. Isn’t Hanuman Ji a master of all the above traits? However, he always used these traits for the benefit of his master, Shri Ram. That made him Jai Kapis, a respected leader of the monkeys. So, to become Jai Kapis, a victorious or respected Sales Professional, all your talent should be directed towards achieving the organisational goals.

Lesson 7

My book will describe how Sales Persons can learn the above five qualities from a Monkey, and how they can rise more in their profession by being loyal and dedicated to their organisation. The answers are provided by Hanuman Ji himself, and I shall be decoding these messages.

4) Tihu Lok Ujagar

Tihu Lok means Teen Lok. According to Hindu mythology, there are three Lokas, Dharti (Mother Earth on which we live), Aakash (Includes Heaven) and Paataal (the world below the mother earth).

There are three different ways to define a product,

a) The visible product including the entire product features .Equivalent of Dharti Lok.

b) The inside of the product which is not visible to the customer (responsible for working of the product as well as its quality).Equivalent of Paataal Lok.

c)  The benefits the customer derives from the product. These benefits can be felt by the customers. Equivalent of Aakaash Lok.

Moksh Prapti ( Belongs to Aakash Lok, we define it as heavenly bliss) is the ultimate motive of a human being in Hindu Dharma, which in Sales and Marketing terms means achieving customer satisfaction level of the highest degree i.e. Heaven. The road to heavenly bliss for any organisation is through customer satisfaction

There are more than one meanings of the word Ujagar. The meaning relevant to Sales and Marketing function is “to Inform” and ‘to awaken”

Lesson 8

Who is responsible for the inner product? Finance department allocates finances for resources, HR department recruits personnel and Production department gives meaning to the Raw material by processing to convert it to a finished product. Without any prejudices, I can safely state that all these three departments rule the Paataal Lok of Business through their behind the scene activities. Marketing department does provide feedback to Paataal Lok, but plays a major part in introducing the finished product to the customers and the markets. As they are dealing with the visible product, they rule the Dharti Lok of Business. One can achieve Moksha through his Karma. Similarly, an organisation can achieve moksha by directing all its efforts towards achieving customer satisfaction. Marketing department, being the function ruling the dharti lok, is mainly responsible for executing organisational karma to achieve customer satisfaction. It is the duty of marketing department to inform and to awaken all the other functions of Business (belonging to Paataal lok) if they are forgetting the path of achieving customer satisfaction. In Ramayna, Vanar Sena was directly responsible for aiding Lord Rama in conquering Lanka. Hanuman Ji played an important role in coordinating the overall efforts for conquering Lanka. My Book will decode the coordination lessons by Hanuman Ji and how he awakened all the Teen Lokas. These lessons can help Businesses/ Organisations in achieving customer satisfaction of the highest degree.

Lesson 9

Hanumanji is a central character in Ramayna. He was given due importance by Shri Ram which helped Hanuman Ji in achieving his tasks. That central role enabled him to coordinate and create a synergy between Shri Ram and various other characters in Ramayna to achieve the ultimate task of victory over Lanka. Many organisations commit the mistake of either appointing a junior marketing person, or a person from non marketing background as a coordinator between all the functions of Business. This is an extremely important position. My Book will draw parallels from Ramayna and recommend a relevant Job Description for such a position. This is how the organisation can achieve Tihu Lok Ujagar.

Author: Kujnish Vashisht, Expedient Consultants,,, 91-9779883347, 91-9878904347

Note: Content of this post is the part of a Book (title not yet finalised) which will be published in near future. Copyright of this content belongs to the Author, Kujnish Vashisht.  The Author grants permission to share this post in its present form (via his Blog No permission is granted to use the content of this post in any other form without prior intimation to / authorisation by the Author. 

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