Expedient Consultants

Chanakyaneeti in Business

header photo

About Us

Expedient Consultants is Promoted by Mr Kujnish Vashisht,  a leading Author and Strategic Marketing Consultant. Mr Vashisht is into Strategic Marketing Consultancy since 1999, and has provided Consultancy to leading Indian and International Companies. His Books on Sales and Marketing (Published in 2005) are Text Books in Leading Universities of India, and are also keenly read by Business Executives. 

Mr Kujnish Vashisht is India's first Chanakyaneeti based Strategic Marketing Consultant offering Online Consultancy Services Worldwide (Since 1999). Since all his services are Online (Via Skype/ Telephone and other online Tools), thus saving on the crucial travel time/cost ,he is able to offer Cost effective services to both leading companies as well as small entrepreneurs. He also provides Innovative Business Ideas/ Unique concepts on the basis of Chanakyaneeti. His other venture is www.sharepundit.com where he designs Safe/ Powerful/ Profitable Options strategies (Stock market) for HNI's/ Brokers/ Chartered Accountants on the basis of Chanakyaneeti. 

Blog

GST Rollout

June 30, 2017

Hello New Possibilities

June 26, 2017

Chanakya's Marketing Tip of the Day

April 12, 2017

More the number of marketers, more will be the advertisement clutter in traditional media vehicles. This means bigger and costlier advertisements with lesser results. Answer lies in creating self-sustaining tools of promotion which serve the dual purpose of promotion as well as revenue generation. C…

Read more

Chanakyaneeti on Navjot Singh Sidhu

July 21, 2016

Sam , Dan, Bhed , Dand.  Navjot Sidhu resigned from BJP on 18th July, 2016.While I am writing this post on 21st July, 2016 at 12 pm, no one is sure about Sidhu’s future path.  He is likely to join hands with Kejriwal, but there is no formal announcement yet. Sam, the first in Chanakya’s strategy. I…

Read more

Chanakyaneeti on Pricing tactics by Dabur Honey

April 17, 2016

Chanakya says that he who produces double the anticipated revenues eats up the Country and its people.  Chanakya proposes punishment for such a person.  By this logic, shouldn’t Dabur be punished by its loyal Customers? In a recent Interview to CNBC TV 18, Amit Burman, Vice Chairman, Dabur says that…

Read more

Chanakyaneeti for Assimilating Dalits and Non-Dalits in India

April 14, 2016

According to Chanakya three components of Power are Enthusiasm, Military might and Power of Counsel in ascending order of importance. Today, on the occasion of Baba Saheb BR Ambedkar Jayanti, I am making a humble effort to use my Power of Counsel to find a Solution to Caste System in India. I read a…

Read more

RaGa Tea "Modi Se Bhi Kadak"

April 10, 2016

Time 1 am. Date 1st March 2016 (Night after the Budget Day).  Huge audience gathered in a Stadium for a Rock Concert. Our Finance Minister wearing the same shining dress like Rishi Kapoor , dancing on Meri Umar Ke Naujawano from movie Karz.  Song was remixed and the new Playback singer was Chief Min…

Read more

More Chanakyaneeti

April 2, 2016

Many new Business Strategies/ Viewpoints/ Options Strategies based on Chanakyaneeti are lined up in the coming Weeks/ Months. Keep visiting our blog. Your Critical evaluation is welcome at expedient333@gmail.com, as this will serve as Raw Material for our Future Thought Process. 

Read more

Attacking the Stronger Competitor

December 14, 2014

Should we highlight our competitor’s weaknesses to create better position for our Brand?
A few years back, a leading corporate house appointed me to review their Marketing strategy. There were three main brands in the product category in the desired Market segment. One was a national Brand, and oth…

Read more

Seeking help from a Stronger King

November 11, 2014
A Businessman from UP once approached me for consultancy to set up an educational academy for his son. He had own commercial place in a category A city, and his son was a fresh Engineer from a prestigious Institute. He wanted help in establishing his own Brand of coaching centre for +2 level…

Read more

The Right Compensation

September 12, 2014
The biggest problem which small entrepreneurs face is marketing. And among various components of Marketing, attracting, retaining and handling sales force is the problem almost every small entrepreneur faces. Whenever I suggest small entrepreneurs to employ quality sales force, their standar…

Read more

Announce your Success, Not your Plans

August 14, 2014

An interesting gentleman (aged 33) approached me last year. His problem was that he was never able to complete his tasks/ Goals in life. He planned big, but was never able to implement most of his plans. I found him reasonably intelligent, well educated, and his family atmosphere was also cordial. H…

Read more

Optimum Power Mix

August 12, 2014

Chanakya says that Power is of three kinds, and so is the success resulting from its use. Intellectual power gives the person right sense of direction, Prosperous Treasury and a Strong Army (read wealth in current environment) provide physical power, and valour is the basis for morale and energetic …

Read more

Never Reveal Your Loss of Wealth

June 11, 2014

Among all my Strategic Marketing assignments, the most challenging have been the one involving Business Takeovers. Many entrepreneurs approach me for selling their existing Businesses. And what’s common factor? Almost all of them have approached me when their Business is on the downside curve. Any B…

Read more

Smart Life Sutra

March 12, 2014

Amritsari Desi Ghee

February 16, 2014

Amritsar is known throughout the country for its delicious food. If we talk about sweets and Vegetarian food, Desi Ghee is a key constituent of Amritsari Dishes. Many people have tried to Franchise this category of Amritsari food, and almost all of them have failed. My first client in this category …

Read more

Increase Your Luck

January 6, 2014

Chanakya says that Fate makes a beggar a King and a King a Beggar. Fate can make a rich man poor, and a poor man rich. 
I analyze fate in a different fashion. What’s the difference between Lucky and Unlucky people? Lucky people are the ones who get more opportunities in life. By a simple law of prob…

Read more

Wealth Begets Wealth

December 14, 2013

Chanakya says that a Man without Wealth doesn’t get it even after a hundred attempts. Just as Elephants are needed to catch Elephants, Wealth is needed to capture more Wealth. In this article, I have made an attempt to analyze the above statement of Chanakya in terms of the way people invest/trade i…

Read more

Machiavelli, Changing with Times

April 11, 2013

Chanakya is often compared with Machiavelli, an Italian thinker/Politician. “Machiavellian tactics” is a term often used in negative terms. Some people also brand Chanakyaneeti in the same negative shade. I have read the works of Machiavelli in detail, and found many positives in the same. For insta…

Read more

The Right Franchise

February 16, 2013

Franchising as a concept has become a popular trend in Indian Business Environment in the last 10-15 years. People are flooded with Franchise proposals of all types of Companies. Which Franchise proposal is the right one? Many clients approach me with this dilemma. 
Should one go for a popular Brand…

Read more